SavvyKnack
Creative Director, Owner
May 2002 – present
Lead strategic communications planning and execution for organizations across healthcare, higher education, aviation, and corporate sectors, supporting senior leaders with high-visibility messaging initiatives.
Develop and execute integrated communications plans using written, visual, and digital channels including web, email, presentations, and campaign storytelling.
Translate complex organizational initiatives, brand transformations, and operational priorities into clear, engaging messages for diverse stakeholder audiences.
Serve as a trusted advisor to executives, providing counsel on messaging, tone, audience alignment, and communication delivery.
Manage multiple concurrent communications initiatives while maintaining message consistency, quality, and strategic alignment.
CORPORATE EXPERIENCE
Texas Christian University
Assistant Director, Office of Graphic Design
December 2013 – July 2021
Led enterprise communications and brand strategy supporting university leadership across academic, athletic, and administrative functions.
Developed and maintained institutional brand standards and messaging frameworks to ensure consistent communication across large, decentralized teams.
Partnered with senior leaders and internal stakeholders to plan and execute communications supporting strategic initiatives and organizational priorities.
Oversaw communications projects from concept through execution, balancing competing priorities in a fast-paced, high-visibility environment.
Mentored and guided team members while collaborating cross-functionally to deliver cohesive employee- and audience-facing communications.
Cook Children's Healthcare System
Art Director
May 2010 – December 2013
Supported communications for a large, complex healthcare organization, translating sensitive and technical information into clear, engaging messaging for internal and external audiences.
Supported communications for a large, complex healthcare organization, translating sensitive and technical information into clear, engaging messaging for internal and external audiences.
Managed communications workflows for 500+ projects annually, ensuring accuracy, clarity, and consistency across channels.
Led process improvement initiatives to streamline communications planning, execution, and delivery.
Collaborated with leadership, clinicians, and cross-functional teams to ensure communications supported organizational goals and culture.
Southwest Airlines: Pilots’ Association
Sr. Graphic Design Specialist/Art Director
August 2003 – May 2010
Develop and maintain corporate branding style guide; oversee all communication pieces
Led team of designers and content developers; brand oversight, collaborating on content development, and effective methods of communication.
Led internal communications and brand messaging for a large, highly-regulated aviation organization.
Partnered with leadership to develop messaging that supported organizational alignment, trust, and engagement.
Oversaw communications standards and content delivery across print, digital, and web platforms.
Collaborated with writers, communications specialists, and leadership to ensure clarity and consistency in messaging.
TXU Corporation
Desktop Publisher
September 2001 – May 2003
Produced bi-weekly executive internal publications using Quark XPress and Adobe Illustrator for 10,000+ employees, ensuring consistent messaging and alignment with corporate priorities.
Partnered with communications and business units to define content strategy, editorial workflow, and publication schedules.
Developed and executed internal web content that increased accessibility and engagement with employee audiences.
Standardized layout and visual communication systems that strengthened internal brand presence.
Managed reviews and approvals with senior leadership to meet tight deadlines and evolving organizational needs.